Stereotyping in Marketing Good or Bad - 1413 Words

Stereotyping in Marketing: Good or Bad? It s Monday morning at a well-to-do marketing company. You have an 11:00am meeting to interview a potential buyer for an Asian product line. It is now Ten-thirty. Your potential client s flight arrives into Metro Airport. Prior to their arrival to your office you douse the air with a light sent of orange. The meeting goes as expected, very well. Instead of a hand shake you bow to the group. You and the team leader exchange business cards. You ask for his cell phone number. Before jotting it down you grab a yellow sticky note to write the number on, you know not to write it directly onto the card. How did you know that it is a proven marketing fact that Asians love the scent of orange? Or†¦show more content†¦With the increase in online shopping, retailers have stereotyped the women that indeed are stay-at-home moms as women that can not afford to take the time out of their busy days to run to the mall or similar places. They have decided to target these women as their p rominent customer base by launching ads and tag lines that seem to center around the mom that stays home and takes care of the family and emphasizing the convience of online shopping. The online retail site www.Overstock.com has presented many of its advertisement ventures as being attractive or desirable to women through showcasing their many stereotypically feminine products including jewelry, designer cloths and more via one of their commercials which includes an attractive women dressed in all white, walking through an outdoor mall, window shopping the many deals available at the online outlet store at lower than wholesale prices. Many of the online stores today are attempting to sell not only their goods, but a sense of convenience and security. With the many credit card scams that have appeared in the media, these advertisers have acknowledged the publics fear and have responded with a multitude of online security software and secure and convenient options to ease the publics worries about online shopping and the security of their identity and purchases. TheShow MoreRelatedThe Ethics Of The Business Brand1367 Words   |  6 Pagessymbol of representation from leadership straight to its employees. In marketing, problems will arise. It is up to the individuals or parties involved to decide how they will act or react when the problem faces them or the business. An individual with strong ethical background will sense when something is not right and seek the best ways to deal with an issue. While an individual with a shallow ethical background may make bad decisions and end up paying the price for it in the long-run. 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